Social Entrepreneurship | Marketing | Finance | Social Intrapreneurship | Sustainability

Social Entrepreneurship

Social Entrepreneurship

Greg Dees, thought leader in the field of social enterprise, will speak about the origins and future of social entrepreneurship. He will be joined by Fuqua's CASE scholars, a select core of students whose work is focused in the field. Please join us in a discussion on the current and emerging trends, as well as the stories of challenges and lessons learned in the path of social enterprise.

Presenter:  J. Gregory Dees, Professor of Social Entrepreneurship, The Fuqua School of Business

                     Suzanne Steffens, Senior Consultant, Community Wealth Ventures

Becoming a Life Entrepreneur

How do you tap into your talents, skills and creativity to transform the world by becoming a leader in your own life? An interactive session with author Christopher Gergen, participants will hear stories from the book and then workshop some of the key concepts introduced in the book with thoughts and ideas from the audience.

Presenter: Christopher Gergen, Author of Life Entrepreneurs

Inspiring Change:  How to effectively launch and sustain your social impact business

You've got a get idea and you want to get it out there, but don't know how. You want to help people, but not sure where to begin. Join folks that have successfully been able to transform ideas into strategic partnerships, powerful initiatives and profitable businesses to learn more about how to tap into your own talents and interests to launch your enterprise.

Moderator:  Chip Ransler, Husk Power Systems

Panelists:    Erica Estrada, D.Light

                      Heather Fleming, Catapult Design

Social Impact Web 2.0 Style

We all know the power of social networking, blogs and wikis to unite and inspire action. What can social entrepreneurs do to continue to use these resources to redefine anything from project creation to fund-raising?

Moderator: TBD

Panelists:  Matt Mahan, Director of Nonprofit Relations & Business Development, Facebook Causes

                   Katie Bisbee, VP East Region & Mobilization Marketing, Donorschoose.org

                   Will Robinson, Community Manager, ideablob.com

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Marketing

Creating a Classic Cause Branding Campaign

Today, companies must express their humanity and values in authentic and emotionally compelling ways to reach their consumers, employees, partners, communities and other stakeholders.  Come learn from the expert agency in cause marketing as they discuss the basics to a successful campaign.  Through this session, you will learn what cause marketing is and who’s doing it well.  One such company is Unilever, who will also be there to talk about their Dove Campaign for Real Beauty.  The Dove Campaign for Real Beauty has been breaking new ground sparking debate and discussion about today's narrow stereotypical views of beauty through innovative marketing campaigns including the use of viral online video. Learn from Unilever’s Dove Marketing Team and their PR agency about the evolution of these high profile initiatives and their impact on business and society today.

Moderator: Gavan Fitzsimons, Professor of Marketing at The Fuqua School of Business

Panelists:  Stacie Bright, Unilever

                    Christine Riley, Director of Business Development, Cone Inc.

Marketing for a Mission

How do you launch a successful campaign to raise awareness for your product as well as a social cause? Learn from two experts on how they did both and helped millions in Africa. (RED) was introduced in 2006 with the goal of engaging business and consumer power in the fight to eliminate AIDS in Africa. Leveraging the marketing power of large corporations to raise the overall awareness of AIDS in Africa has been a truly successful cause marketing campaign. Learn what makes (PRODUCT) RED so succssful and learn how they plan to maintain their strength in the future. When Pampers was looking for a worthy charity to partner up with, there was no doubt that it would be UNICEF. UNICEF has saved the lives of more children in 157 countries around the world than any other charity. What they decided to do was provide needy children with tetanus shots in the “One Pack = One Vaccination” campaign. Come learn how one simple idea can change the lives of millions globally.

Moderator: Stacy Wood, Professor of Marketing at The Fuqua School of Business

Panelists:  Colin Brady, Director of Business Development, (RED)

                    Michael Havard, Vice President of Marketing, Newman's Own

                    Carrie Birth, P & G

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Finance

Mo Money Mo Problems

Graduating with an MBA, you will have an income that exceeds what you need to live on.  You can use a portion of that excess to make the world a better place. When deciding what to do with the excess, what factors should you consider? What are the tax implications of donating? How do you identify organizations that meet your investment needs?  What are the Implications and effectiveness of putting your hard-earned cash into venture capital funds, socially responsible investments, and nonprofit donations? Meet with Fred Stang, Director of Development for Triangle Community Foundation, who will share with you how to maximize your giving contributions.

Presenter:  Fred Stang, Director of Development, Triangle Community Foundation

The Upside of Financing Social Opportunities in a Down Market

How do institutions harness the power of social and environmental opportunities to grow their business?  Why are so many institutions choosing to focus on the environment and social issues as part of both their corporate responsibility initiatives and their most innovative new products? Learn why these issues are key considerations for the future of the industry, and how viewing the markets with a social lens can lead to new opportunities for products, clients and communities.

Moderator: David Robinson, Professor of Finance, The Fuqua School of Business

Panelists:  Elizabeth Merritt, Associate, Cherokee

                    Kevin Trapani, President & CEO, The Redwoods Group

                    Ricci Wolman, The Body Shop

Who’s Giving, Who’s Getting?

Learn how capital markets are innovating beyond traditional foundation-based funding to new models of financing social ventures.  What advantages and disadvantages do these new models offer?  How are social returns measured?  This session will focus on companies that provide access to capital for organizations, both for and non-for profit, that have social or environmental causes as a core part of their mission.

Moderator:  Ronnie Chatterji, Professor at The Fuqua School of Business

Panelists:   Bonny Moellenbrock, Executive Director, SJF Advisory Services

                     Deb Parsons, Director of Business Development, Investors' Circle

                     Blair Miller, Manager of Business Development, Acumen Fund

                     Amber Kuchar, Jr. Investment Officer, Calvert Foundation

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Social Intrapreneurship

Making the Case for Your Company

Do you want to make a difference in the world, but aren't ready to give up your salary to do it? Or simply want to leverage the power and scale of larger organizations to make a difference in a meaningful way? Join this discussion to find out how leaders within for-profit corporations are driving social and environmental change. Hear from Dan Bross of Microsoft, Bill Stevenson of Lenovo, and Julie Greene of Hannaford Foods.

Moderator:  Paul Bloom, Professor of Marketing, The Fuqua School of Business

Panelists:   Dan Bross,Senior Director of Corporate Citizenship, Microsoft

                     Bill Stevenson, Director of Social Investments, Lenovo

                     Julie Greene, Hannaford Foods

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Sustainability

Sustaining a Global Value Chain

Historically, sustainability initiatives were confined within the limits of companies manufacturing facilities where water efficiency or carbon reduction projects were driven by a small minority.  Today however, the concept of sustainability is being discussed in the board rooms of the biggest companies of the world driven by the concerns of reduced economic value across all aspects of the value chain.  From disease outbreaks in Indonesian cocoa trees to political instability in oil bearing regions of Africa, companies like Mars Inc., Chevron, Coca-Cola, and Deloitte are developing strategies to ensure a long-term supply of raw materials while bringing a profitable and desirable brand to the consumer.  Join this panel to learn what challenges top executives face in delivering a package of M&M’s, a Coca-Cola, or a gallon of oil to the consumer and how consulting companies such as Deloitte are assisting these companies to solidify their long-term assets and gain an economic advantage.

Moderator:  Dan Vermeer, Executive Director of Corporate Sustainability Initiative, Duke University

Panelists:   Suzanna Pinter, Sr. Manager Commercial, Mars Snackfood USA

                     Tam Nguyen, Senior Advisor of Corporate Responsibility, Global Issues, & Policy, Chevron

                     Nadia Orawski, Strategy & Operations, Deloitte Consulting

                     Marc Mathieu, former head of Global Brand Marketing, Coca-Cola